AI Governance Is Everyone’s Job
It starts long before an AI agent is given permission to publish, spend, or decide.
July 28, 2026Ideas
Clear perspectives on what AI changes, why it matters, and what leaders can do next.
The most consequential shifts often appear first as scattered signals: a new buyer behavior, a changed search pattern, a tool that quietly alters who holds information or influence.
Erin’s writing connects those signals. Each piece names the structural change, makes the business or human consequence concrete, separates evidence from inference, and ends with a decision or action.
Editorial Pillars
Four throughlines
Pillar 01
AI strategy
Where AI materially changes markets, operating models, and competitive advantage.
Pillar 02
Authority and discovery
How people and organizations are retrieved, summarized, compared, and represented.
Pillar 03
Human judgment
Which decisions should remain human, and how leaders exercise discernment under uncertainty.
Pillar 04
Innovation in practice
How organizations move from insight to useful systems without turning every signal into a transformation program.
Essays
Latest
AI Search Is Not Just a Marketing Problem
It is becoming the layer through which brands are chosen, professionals are judged, and trust is assigned.
July 28, 2026AI reads YOU before any human does
Before a patient books, a client calls, or a recruiter shortlists, an AI system has already read you — and decided how to describe you.
July 28, 2026