An executive who turns technological change into strategic advantage.

Biography

Erin Lanuti is a globally recognized innovation executive and AI strategy leader shaping how organizations and individuals compete in an era governed by generative engines, algorithmic trust, and zero-click discovery. Across two complementary platforms—Vecrin and Lilypath—she is defining how authority, credibility, and opportunity are built when AI becomes the primary interpreter of human and enterprise reputation.

As Founder and Executive Advisor of Vecrin, Erin leads a strategic advisory firm partnering with C-suite leaders, boards, and founders on AI strategy, search authority, technology and go-to-market decisions, and executive counsel during moments of transformation. Through Vecrin, she helps organizations navigate how AI is reshaping visibility, reputation, and competitive advantage across industries.

As Co-Founder and CEO of Lilypath™, Erin owns company vision, category strategy, and go-to-market, including pricing and market sequencing, as well as fundraising, investor relations, and partnerships. Lilypath is the Authority Intelligence™ company, with a patent-pending platform that shows professionals how AI systems like ChatGPT, Gemini, Claude, and Perplexity describe them, and helps them fix what’s wrong. Its mission is to make sure professionals are visible, accurately portrayed, and recommended by AI.

Blueprint™, Lilypath’s original product, analyzes and optimizes LinkedIn profiles and shows professionals at every career stage how they’re seen, trusted, and considered by LinkedIn’s AI systems today. Authority 360™ and Authority Graph take it a step further. They monitor leading AI systems to help professionals be not only visible and accurately portrayed, but recommended. They also show which citations drive AI answers and recommend actions to improve results. Erin co-invented Authority 360 and Authority Graph. Lilypath was a finalist for the 2026 AMEC Award for Best Measurement of the Impact of Communication on AI and was recognized by Forbes in April 2026 as one of seven innovations that “will make your day and change the world tomorrow.”

Previously, Erin served as the first Chief Innovation Officer of Omnicom Public Relations Group, a newly created role with a mandate to make communications measurable in the same way paid media was. Over six and a half years, she led enterprise AI strategy and innovation across a $2.5 billion global portfolio spanning 20 agencies and 8,000 professionals. She built and led a 100-person multidisciplinary organization spanning AI strategy, AI engineering, data science, analytics, and product development. Her contributions included the invention and scaling of OmniearnedID™, a patent-pending intelligence platform that won two Innovation SABRE North America awards (2021), and the creation of AI Optix, Omnicom’s global AI Search and Generative Engine Optimization solution, announced at Marketecture Live in March 2025 and scaled across the holding company.

Prior to Omnicom, Erin spent nine years at Publicis, where she designed and scaled performance marketing solutions like the award-winning Conversation2Commerce for global clients. Her work has earned multiple industry accolades, including Innovator of the Year from the International Business Awards (2017), PRovoke Media’s Innovator 25 (2017), PRWeek’s Dashboard 25 (2022), and Campaign Magazine’s Digital 40 Over 40 (2018). She is a recognized authority on AI, trust, and narrative power, and a frequent speaker at Cannes Lions, the 4A’s, AMEC, OAAA, PRWeek, and Provoke Global.

Erin is a member of the Forbes Business Council, an invitation-only community of founders and executives, where she contributes to expert panels and articles on AI-mediated authority: how AI systems read, rank, and represent professionals and the companies they lead. She also serves as the moderator of the Council’s LinkedIn community of 400+ CEOs and CMOs.

A native New Yorker, Erin advises startups as an AI and innovation expert. She is an advisor and mentor at Entrepreneurs Roundtable Accelerator and served on the Board of Advisors of RAD Intel (2024–2026) and as a board advisor to Squirrel, Inc. (2024–2025). She holds a B.A. from American University and completed the Harnessing AI for Breakthrough Innovation and Strategic Impact executive education program at Stanford University’s Graduate School of Business.

Erin’s personal work connects Vecrin and Lilypath to a broader question: what should leaders do when machines increasingly shape how people and organizations are understood?