Meet Erin Lanuti

Erin Lanuti is a globally recognized innovation executive and AI strategy leader shaping how organizations and individuals compete in an era governed by generative engines, algorithmic trust, and zero-click discovery. Across two complementary platforms—Vecrin and Lilypath—she is defining how authority, credibility, and opportunity are built when AI becomes the primary interpreter of human and enterprise reputation.

 As Principal of Vecrin, Erin leads a strategic advisory firm partnering with C-suite leaders, boards, and founders on AI strategy, search authority, technology and go-to-market decisions, and executive counsel during moments of transformation. Through Vecrin, she helps organizations navigate how AI is reshaping visibility, reputation, and competitive advantage across industries.

As Co-Founder and CEO of Lilypath™, Erin owns company vision, category creation, and go-to-market strategy. Lilypath is a patent-pending platform pioneering the category of Authority Intelligence™ ensuring professionals stay visible and accurately portrayed in an AI-mediated world. Its first solution, Blueprint, shows professionals at every career stage how they're seen, trusted, and considered by algorithms today, and gives them clear actions to close the gap.

Previously, Erin served as Chief Innovation Officer at Omnicom Public Relations Group, where she led enterprise AI strategy and innovation across a $3B global portfolio spanning 25+ agencies. She built and led a 100+ person multidisciplinary organization across AI strategy, insights, data science, analytics, and product. Her contributions included the invention and scaling of OmniearnedID™, a patent-pending intelligence platform and the launch of AI Optix, Omnicom’s global Generative Engine Optimization offering. 

Prior to Omnicom, Erin spent nine years at Publicis, where she designed and scaled performance marketing solutions like the award-winning Conversation2Commerce for global clients. Her work has earned multiple industry accolades, including Innovator of the Year from the International Business Awards and recognition as one of the Innovator 25 by The Holmes Report. She is a recognized authority on AI, trust, and narrative power, and a frequent keynote speaker at Cannes Lions, the 4A’s, PRWeek, Provoke, and OAAA.

A native New Yorker, Erin advises several startups as an AI and innovation expert. She holds a B.A. from American University and completed the Harnessing the Power of AI executive education program at Stanford University’s Graduate School of Business.