AI Strategy · Innovation · Advisor
Make the invisible shift visible. Then decide what to do about it.
Erin Lanuti helps leaders understand how AI changes markets, authority, reputation, and opportunity—before the consequences become obvious.
The Shift
A new layer now sits between expertise and opportunity
AI systems increasingly retrieve, summarize, compare, and recommend information before a person makes a decision. That changes how companies are discovered, how leaders are understood, and how authority travels.
Erin’s work focuses on making that structural change clear. She translates technical shifts into the decisions executives, boards, communicators, professionals and builders need to make next.
Current Work
Two ventures, one structural change
Advisory
Vecrin
Independent AI strategy and executive advisory for leaders navigating market, reputation, data/technology/product, and organizational change.
Site coming soon · Advisory inquiries: [email protected]
Technology
Lilypath
An Authority Intelligence platform helping professionals understand how they are represented in AI-mediated discovery.
Explore LilypathThemes
What Erin writes and speaks about
- AI as infrastructure—not simply a new set of tools.
- Authority, reputation, and discovery when machines interpret people and organizations first.
- The role of human judgment when data is abundant but direction is scarce.
- How leaders turn technological change into responsible, consequential decisions.
- The evolution of data, technology and measurement when consumer behavior is being rewritten daily.
- The need for practical AI governance at all levels of the organization.
Reframe
The old playbook did not stop working. It became incomplete.
Speaking
Bring the conversation into the room
Erin speaks with boards, leadership teams, and industry audiences about the decisions emerging at the intersection of AI, reputation, and commerce.